Year
2025
Industry
Year
Scope of work
/
MVP Design
Timeline
6 weeks
Cerebria needed a unified product experience covering its website, lead management workflows, and AI powered assistant. The goal was to simplify discovery, streamline lead generation tasks, and introduce INKY as a clear, accessible tool that supported users across daily creative and operational activities.
Users lacked a simple workflow to manage leads, navigate tasks efficiently, and understand how AI could support their work.
The platform required consistent patterns that worked for all user types.
The redesigned system improved task flow clarity, increased user engagement, and strengthened lead management efficiency across core actions.
INKY delivered faster creative output and boosted platform adoption.
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(2016-25©)
